Yesterday I attended the All Access Music Conference(Producer Edition). In attendance were A+Rs from Atlantic, BadBoy, Roc Nation, Hip Hop Since 1978 and more. There were many established producers there too… like Araab Muzik, Amadeus, and Buda Da Future. All in all the event was spectacular. Its purpose was to be a knowledge share/networking event and contest for up and coming producers. The prize: A chance to record with Maino. Every panelist there was able to give a nugget of knowledge to help all these up and coming producers improve. I’m not a producer, but I certainly was moved and appreciated everything that was shared. I will be posting the panel discussion video shortly.
The only thing that I thought needed improvement was how some of the up and coming producers packaged themselves. Here are a few things that a should have when you attend conferences with label executives – besides the music.
Business Cards - I feel like everyone should have a business card. Its the Music – Business. Have a business card that is not too cluttered, and has the following information:
-Name (of course)
-Email Address
-Phone contact (cell, Skype, Google Voice, or whatever it is you use)
-Some of the social networking sites where you can be found (Twitter, Facebook Fan page, Soundcloud, Soundclick, etc).
CD Cases or Covers - Its not quite summer, yet I saw many CDs without sleeves or jackets. You shouldn’t hand an A+R a CD with you finger in the spindle hole. What if they scratch it on the way home? Me being the technology lover that I am, I say skip the CD Cases and Covers – and use Drop Cards. Drop Cards are easy to distribute, customize, and carry.
Bio or Resume (optional) - I think the bio or resume can be a great idea in those situations where you are shopping your music to an A+R interested in one particular genre. The bio/resume can help to cross sell your ability to produce in other genres. If you are going this route, I believe 1 or 2 tracks on the CD or Drop Card should have genre you are cross selling. These should be near last in your track listing.
Folder (optional)- Everything could be packaged in a paper folder. Again, this is just to make everything easier for the A+R to carry.
You may have to make several of these “Kits” to bring along with you to the conference, but it will be worth it. I believe the saying is:
Proper Planning and Preparation Prevents Pissed-off People (A+Rs)
…that’s not the real adage, but you get the point.
picture by: RambergMediaImages
Popularity: 2% [?]








