Encore Status Entertainment

Funkey FlashBack

by GiGi

Sher Sher is the creative director of the urban street wear brand Funkey Flash Black based in Virginia. I had a chat with her about her brand and here is what she had to say…

What is your fashion inspiration?  The fashion inspiration behind Funkey Flash Back (FFB) is about about being unique and breaking barriers and to not be like other companies.

Who are you modeling your business after, if anyone at all, what companies success do you admire?  Honestly, I am not modeling the company after anyone at all. We are setting our own environment and our own trends..with that said..I do like how LRG has made such
great progress over the last 10 years.

What hurdles have you faced in trying to launch your clothing line over the past few years?  The biggest hurdle would have to be dealing with the stores to carry the brand. Most of them are so stuck on what they see on TV, Magazines and videos that even if you have a great brand their interest is not there. Once we meet stores in person they become completely different people and love the goods. Stores need to learn to become great business people and reply to emails and telephone calls instead of not responding…

Who is your target customer?  Men ages 18-25 is the target, but we do have many younger men and older men that love what we offer. People that are cool and comfortable in their own skin that want to try something fresh and different.

Where do you retail your clothes?  We retail online at www.funkeyflashback.com and in addition we have a few store locations here in Virginia such as My Hot Spot in Military Circle Mall, Avenue 12 on Rosemont Road, Avenue 800 on Baker Road and Da Closet inside Lynnhaven Mall. These locations are all in Norfolk and Virginia Beach area. More locations to come soon we are going to be attending regional trade shows starting in June.

Are there any famous fans of your clothing line that you can tell us about as of yet?  Yes there is actually. The biggest fan is Spider Loc of G-Unit he always rocks our gear, but we are working on his line as well. It will be called BAYMAAC (Be About Ya Money At All Costs). Truthfully, the biggest fans and the ones we appreciate the most are the everyday people that support use and spread the word and purchase our gear.

Last Words?  To everyone out there that wants to succeed and people tell you it is not possible, please don’t believe that. Go with your heart..As far as FFB is concerned “Don’t Wait Till We Famous”. Get on board with us now. Thanks to all that have supported us. Thank you to Encore for allowing me to have this platform to share info on FFB. God Bless!

For more info on Funkey Flash Back visit there website www.funkeyflashback.com

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