In talking to friend of mind who happens to manage indie artists, he came up with a conclusion that is rather sweeping but only applies to his particular interactions with SOME great artists who aren’t getting the fan traction he thinks they deserve. The statement that was made was “Bad Artists just hustle harder…”
Obviously there are other reasons why great artists don’t expand their fan base (and we’d love your comments addressing these issues), but complacency was a consistent behavior across the board in his experience. The artists are GREAT and they know it, but their behavior mimics those who already have deals. Team/Group Hustle and making a collective effort with their managers isn’t even a thought for them. This ultimately leads to tention, and unfortunately a broken relationship with each party going their separate ways.
A car with no gas cannot drive, but throwing it in neutral and pushing can give it momentum.
The end thought of our conversation was that in the beginning everyone should be on neutral. Everyone needs to work together to get shows and network to get connections. Artists need to help managers get their car-eers rolling. “Bad” artists and their managers have this concept down. The good artists should take heed.
What do you think?
Maybach 57 by stephenhanafin
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